Business planning and market strategy

• Main Author: Valentin, Erhard K., (Author)
• Format: eBook
• Language: English
• Published: Thousand Oaks, California : SAGE Publications, Inc, [2014]
• Subjects: strategický management; podnikatelské projekty; strategic planning; business planning; elektronické knihy; příručky; electronic books; handbooks and manuals
• ISBN: 9781483312613; 9781483323831
• Physical Description: 1 online zdroj (272 stran) : ilustrace
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote 'thinking inside the box', author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & Market Strategy apart from conventional 'how to' planning guides.- Resumé vydavatel