Business planning and market strategy
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, s...
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| Main Author | |
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| Format | Electronic eBook |
| Language | English |
| Published |
Thousand Oaks, California :
SAGE Publications, Inc,
[2014]
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781483312613 9781483323831 |
| Physical Description | 1 online zdroj (272 stran) : ilustrace |
Cover
| Summary: | Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote 'thinking inside the box', author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & Market Strategy apart from conventional 'how to' planning guides.- Resumé vydavatel |
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| Bibliography: | Obsahuje bibliografické odkazy a index. |
| ISBN: | 9781483312613 9781483323831 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online zdroj (272 stran) : ilustrace |