Business planning and market strategy

Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, s...

Full description

Saved in:
Bibliographic Details
Main Author: Valentin, Erhard K., (Author)
Format: eBook
Language: English
Published: Thousand Oaks, California : SAGE Publications, Inc, [2014]
Subjects:
ISBN: 9781483312613
9781483323831
Physical Description: 1 online zdroj (272 stran) : ilustrace

Cover

Table of contents

Description
Summary: Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote 'thinking inside the box', author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & Market Strategy apart from conventional 'how to' planning guides.- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781483312613
9781483323831
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty