Marketing management : past, present and future

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Bibliographic Details
Main Authors Czinkota, Michael R., 1951- (Author), Kotabe, Masaaki, 1954- (Author), Vrontis, Demetris (Author), Shams, S.M. Riad (Author)
Format Book
LanguageEnglish
Published Cham : Springer, [2021]
EditionFourth edition
Subjects
marketingový management
marketing
management
marketing management
kolektivní monografie
collective monographs
ISBN978-3-030-66915-7
Physical Descriptionxxviii, 880 stran : ilustrace ; 25 cm

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TOC from ObalkyKnih.cz
More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografii a rejstříky
ISBN:978-3-030-66915-7
Physical Description:xxviii, 880 stran : ilustrace ; 25 cm

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