Marketing management : past, present and future

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Bibliographic Details
Main Authors: Czinkota, Michael R., 1951- (Author), Kotabe, Masaaki, 1954- (Author), Vrontis, Demetris (Author), Shams, S.M. Riad (Author)
Format: Book
Language: English
Published: Cham : Springer, [2021]
Edition: Fourth edition
Subjects:
ISBN: 978-3-030-66915-7
Physical Description: xxviii, 880 stran : ilustrace ; 25 cm

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Item Description: Terminologický slovník
Bibliography: Obsahuje bibliografii a rejstříky
ISBN: 978-3-030-66915-7