Description: Marketing management :

Marketing management : past, present and future

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Bibliographic Details
Main Authors:	Czinkota, Michael R., 1951- (Author), Kotabe, Masaaki, 1954- (Author), Vrontis, Demetris (Author), Shams, S.M. Riad (Author)
Format:	Book
Language:	English
Published:	Cham : Springer, [2021]
Edition:	Fourth edition
Subjects:	marketingový management marketing management marketing management kolektivní monografie collective monographs
ISBN:	978-3-030-66915-7
Physical Description:	xxviii, 880 stran : ilustrace ; 25 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografii a rejstříky
ISBN:	978-3-030-66915-7