Sustainability marketing : new directions and practices

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices ex...

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Bibliographic Details
Main Authors: Sharma, Rishi Raj, (Author), Kaur, Tanveer, (Author), Singh Syan, Amanjot, (Author)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
zelený marketing
udržitelná spotřeba a výroba
společenská odpovědnost firem
green marketing
sustainable consumption and production
corporate social responsibility
elektronické knihy
electronic books
ISBN: 9781800712447
9781800712461
Physical Description: 1 online zdroj (296 stran)

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Table of contents

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999 |c 104099  |d 104099 
020 |a 9781800712447  |q (e-book) 
020 |a 9781800712461  |q (e-book) 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.8:502  |2 MRF 
080 |a [330.567.2+338.3]:502.1  |2 MRF 
080 |a 005.35  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (048.8)  |2 MRF 
100 1 |a Sharma, Rishi Raj,  |e author. 
245 1 0 |a Sustainability marketing :  |b new directions and practices /  |c Rishi Raj Sharma (Guru Nanak Dev University, India), Tanveer Kaur (Guru Nanak Dev University, India), Amanjot Singh Syan (Lovely Professional University, India). 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online zdroj (296 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage. The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.- Resumé vydavatel 
650 0 7 |a zelený marketing  |7 ph802385  |2 czenas 
650 0 7 |a udržitelná spotřeba a výroba  |7 ph200882  |2 czenas 
650 0 7 |a společenská odpovědnost firem  |7 ph257195  |2 czenas 
650 0 9 |a green marketing  |2 eczenas 
650 0 9 |a sustainable consumption and production  |2 eczenas 
650 0 9 |a corporate social responsibility  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Kaur, Tanveer,  |e author. 
700 1 |a Singh Syan, Amanjot,  |e author. 
776 0 8 |i Print version:  |z 9781800712454 
776 0 8 |i PDF version:  |z 9781800712447 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781800712447  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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