Strategic corporate communication in the digital age

Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organi...

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Bibliographic Details
Other Authors: Camilleri, Mark Anthony, 1976- (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2021.
Subjects:
digitální přenosové systémy
strategický management
komunikace (sdělování)
digital communications
strategic planning
human communication
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781800712645
Physical Description: 1 online zdroj (xx, 259 stran)

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Table of contents

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999 |c 104096  |d 104096 
020 |a 9781800712645 
040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
072 7 |a 005  |x Management. Řízení  |2 Konspekt  |9 4 
080 |a 621.391.037.37  |2 MRF 
080 |a 005.21  |2 MRF 
080 |a 316.77  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (082)  |2 MRF 
245 0 0 |a Strategic corporate communication in the digital age /  |c Mark Anthony Camilleri. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online zdroj (xx, 259 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Obsahuje bibliografické odkazy. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.- Resumé vydavatel 
650 0 7 |a digitální přenosové systémy  |7 ph119460  |2 czenas 
650 0 7 |a strategický management  |7 ph116291  |2 czenas 
650 0 7 |a komunikace (sdělování)  |7 ph114956  |2 czenas 
650 0 9 |a digital communications  |2 eczenas 
650 0 9 |a strategic planning  |2 eczenas 
650 0 9 |a human communication  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Camilleri, Mark Anthony,  |d 1976-  |e editor. 
776 |z 9781800712652 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781800712645  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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