Retail futures : the good, the bad and the ugly of the digital transformation

The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developme...

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Bibliographic Details
Other Authors: Pantano, Eleonora, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2020.
Subjects:
maloobchod
inovace
retail trade
innovations
elektronické knihy
monografie
electronic books
monographs
ISBN: 9781838676636
9781838676650
Physical Description: 1 online zdroj (276 stran)

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Summary: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.- Resumé vydavatel
Item Description: Includes index.
Bibliography: Obsahuje bibliografické odkazy.
ISBN: 9781838676636
9781838676650
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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