Marketing in a digital world
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Bingley :
Emerald Publishing Limited,
2019.
|
| Series | Review of marketing research ;
v. 16. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781787563391 9781787563414 |
| ISSN | 1548-6435 ; |
| Physical Description | 1 online zdroj (xxiii, 217 stran). |
Cover
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| 245 | 0 | 0 | |a Marketing in a digital world / |c edited by Aric Rindfleisch and Alan J. Malter. |
| 264 | 1 | |a Bingley : |b Emerald Publishing Limited, |c 2019. | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online zdroj (xxiii, 217 stran). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Review of marketing research, |x 1548-6435 ; |v volume 16 | |
| 500 | |a Includes index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
| 650 | 0 | 7 | |a digitální média |7 ph559630 |2 czenas |
| 650 | 0 | 7 | |a inovace |7 ph121118 |2 czenas |
| 650 | 0 | 7 | |a zpracování dat |7 ph127675 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a digital media |2 eczenas |
| 650 | 0 | 9 | |a innovations |2 eczenas |
| 650 | 0 | 9 | |a data processing |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Rindfleisch, Aric, |e editor. | |
| 700 | 1 | |a Malter, Alan J., |e editor. | |
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| 830 | 0 | |a Review of marketing research ; |v v. 16. |x 1548-6435 | |
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