Public relations and the power of creativity : strategic opportunities, innovation and critical challenges

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

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Bibliographic Details
Other Authors: Roberts-Bowman, Sarah, 1965- (Editor), Crookes, Adrian, (Editor), Romenti, Stefania, (Editor), Ihlen, Øyvind, (Editor)
Format: eBook
Language: English
Published: Bingley, U.K. : Emerald Publishing Limited, 2018.
Series: Advances in public relations and communication management, volume 3
Subjects:
public relations
kreativita
creative ability
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781787692916
9781787692992
Physical Description: 1 online zdroj (xi, 237 stran).

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Table of contents

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040 |a UtOrBLW  |b eng  |e rda  |c UtOrBLW 
072 7 |a 659  |x Reklama. Public relations. Média  |2 Konspekt  |9 4 
080 |a 659.4  |2 MRF 
080 |a 159.954  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (082)  |2 MRF 
245 0 0 |a Public relations and the power of creativity :  |b strategic opportunities, innovation and critical challenges /  |c edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2018. 
264 4 |c ©2018 
300 |a 1 online zdroj (xi, 237 stran). 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 0 |a Advances in public relations and communication management,  |x 2398-3914 ;  |v volume 3 
500 |a Includes index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations isoften seen as the discipline that amplifies creative ideas developed by othersectors, but this is changing. With the blurring of lines among creativeindustries, organisations are increasingly turning to PR to generate the 'big ideas' at the heart of effective communication. This volume gathers 12 outstanding contributions from scholarsbased in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,Turkey and the USA. Taken together, the chapters demonstrate a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.- Resumé vydavatel 
650 0 7 |a public relations  |7 ph115957  |2 czenas 
650 0 7 |a kreativita  |7 ph121937  |2 czenas 
650 0 9 |a public relations  |2 eczenas 
650 0 9 |a creative ability  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Roberts-Bowman, Sarah,  |d 1965-  |e editor. 
700 1 |a Crookes, Adrian,  |e editor. 
700 1 |a Romenti, Stefania,  |e editor. 
700 1 |a Ihlen, Øyvind,  |e editor. 
776 |z 9781787692923 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c EMERALD 
993 |x NEPOSILAT  |y EIZ 

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