Strategic marketing management in Asia : case studies and lessons across industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...

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Bibliographic Details
Other Authors: Andaleeb, Syed Saad, (Editor), Ḥasan, Khālid, (Editor), Prabhu, Jaideep C., (writer of foreword.), Sheth, Jagdish N., (sponsoring body.), Rangan, Kasturi, (sponsoring body.), Mannan, Abdul, (sponsoring body.)
Format: eBook
Language: English
Published: Bingley : Emerald Group Publishing Limited, 2016.
Subjects:
marketingový management > Asie
marketing management > Asia
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781786357458
Physical Description: 1 online zdroj (592 stran)

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Table of contents

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080 |a (5)  |2 MRF 
245 0 0 |a Strategic marketing management in Asia :  |b case studies and lessons across industries /  |c foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan. 
264 1 |a Bingley :  |b Emerald Group Publishing Limited,  |c 2016. 
264 4 |c ©2017 
300 |a 1 online zdroj (592 stran) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
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506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 |a With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.- Resumé vydavatel 
650 0 7 |a marketingový management  |7 ph115229  |z Asie  |2 czenas 
650 0 9 |a marketing management  |z Asia  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935   |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Andaleeb, Syed Saad,  |e editor. 
700 1 |a Ḥasan, Khālid,  |e editor. 
700 1 |a Prabhu, Jaideep C.,  |e writer of foreword. 
700 1 |a Sheth, Jagdish N.,  |e sponsoring body. 
700 1 |a Rangan, Kasturi,  |e sponsoring body. 
700 1 |a Mannan, Abdul,  |e sponsoring body. 
776 |z 9781786357465 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781786357458  |y Plný text 
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