Advertising and promotion : an integrated marketing communications perspective

• Main Authors: Belch, George E. 1951- (Author), Belch, Michael A. (Author)
• Format: Book
• Language: English
• Published: New York, NY : McGraw-Hill Education, [2021]
• Edition: 12e
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; učebnice; textbooks
• ISBN: 978-1-260-57099-1
• Physical Description: xxxi, 740 stran, 69 různě číslovaných stran : barevné ilustrace ; 28 cm
• Item Description: Terminologický slovník