Brand management : mastering research, theory and practice
Saved in:
| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
London ; New York :
Routledge, Taylor & Francis Group,
2020
|
| Edition | Third edition |
| Subjects | |
| ISBN | 978-0-367-17257-2 978-0-367-17258-9 978-0-367-17259-6 |
| Physical Description | xiv, 323 stran : ilustrace ; 25 cm |
Cover
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| 245 | 1 | 0 | |a Brand management : |b mastering research, theory and practice / |c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| 250 | |a Third edition | ||
| 264 | 1 | |a London ; |a New York : |b Routledge, Taylor & Francis Group, |c 2020 | |
| 300 | |a xiv, 323 stran : |b ilustrace ; |c 25 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografii, bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a strategický management |7 ph116291 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 7 | |a řízení značky |7 ph205089 |2 czenas |
| 650 | 0 | 7 | |a obchodní značky |7 ph166532 |2 czenas |
| 650 | 0 | 7 | |a oceňování obchodní značky |7 ph166533 |2 czenas |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
| 650 | 0 | 9 | |a brand management |2 eczenas |
| 650 | 0 | 9 | |a brand name products |2 eczenas |
| 650 | 0 | 9 | |a valuation of brand name products |2 eczenas |
| 655 | 7 | |a kolektivní monografie |7 fd501537 |2 czenas | |
| 655 | 9 | |a collective monographs |2 eczenas | |
| 700 | 1 | |a Knudtzen, Charlotte F. |7 utb2011635395 |4 aut | |
| 700 | 1 | |a Bjerre, Mogens, |d 1959- |7 utb2010570104 |4 aut | |
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