Holdings: Media selling :

Media selling : digital, television, audio, print and cross-platform

Saved in:

Bibliographic Details
Main Authors:	Warner, Charles, 1932- (Author), Lederer, William (Author), Moroz, Brian (Author)
Format:	Book
Language:	English
Published:	Hoboken : Wiley Blackwell, [2020]
Edition:	Fifth edition
Subjects:	prodej reklama a propagace internetová reklama reklamní média rozhlasová reklama televizní reklama selling advertising Internet advertising advertising media radio advertising television advertising kolektivní monografie collective monographs
ISBN:	978-1-119-47739-6
Physical Description:	xv, 557 stran : ilustrace ; 25 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status In house loan	Description Location	Study room - 3rd floor	Call Number	658.8/WARNER,CH.

Status	Description	Location	Call Number
In house loan		Study room - 3rd floor	658.8/WARNER,CH.