Media selling : digital, television, audio, print and cross-platform

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Bibliographic Details
Main Authors	Warner, Charles, 1932- (Author), Lederer, William (Author), Moroz, Brian (Author)
Format	Book
Language	English
Published	Hoboken : Wiley Blackwell, [2020]
Edition	Fifth edition
Subjects	prodej reklama a propagace internetová reklama reklamní média rozhlasová reklama televizní reklama selling advertising Internet advertising advertising media radio advertising television advertising kolektivní monografie collective monographs
ISBN	978-1-119-47739-6
Physical Description	xv, 557 stran : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 658.8/WARNER,CH.