Sports media, marketing, and management : breakthroughs in research and practice
Saved in:
| Corporate Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2018.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781522554752 9781522554769 |
| Physical Description | 1 online zdroj (36 PDFs (xi, 558 stran)) |
Cover
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| 072 | 7 | |a 796 |x Sport. Hry. Tělesná cvičení |2 Konspekt |9 20 | |
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| 245 | 0 | 0 | |a Sports media, marketing, and management : |b breakthroughs in research and practice / |c Information Resources Management Association, editor. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c 2018. | |
| 300 | |a 1 online zdroj (36 PDFs (xi, 558 stran)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | 3 | |a "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"- Resumé vydavatel | |
| 650 | 0 | 7 | |a sportovní marketing |7 ph996064 |2 czenas |
| 650 | 0 | 7 | |a sportovní management |7 ph161988 |2 czenas |
| 650 | 0 | 7 | |a masmédia |7 ph115233 |2 czenas |
| 650 | 0 | 7 | |a sociální média |7 ph634112 |2 czenas |
| 650 | 0 | 7 | |a komunikace (sdělování) |7 ph114956 |2 czenas |
| 650 | 0 | 7 | |a sport |7 ph116248 |2 czenas |
| 650 | 0 | 9 | |a sports marketing |2 eczenas |
| 650 | 0 | 9 | |a sports management |2 eczenas |
| 650 | 0 | 9 | |a mass media |2 eczenas |
| 650 | 0 | 9 | |a social media |2 eczenas |
| 650 | 0 | 9 | |a human communication |2 eczenas |
| 650 | 0 | 9 | |a sport |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 710 | 2 | |a Information Resources Management Association, |e editor. | |
| 776 | 0 | 8 | |i Print version: |z 1522554750 |z 9781522554752 |w (DLC) 2017045862 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5475-2 |
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