Sports media, marketing, and management : breakthroughs in research and practice

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent t...

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Bibliographic Details
Corporate Author: Information Resources Management Association, (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2018.
Subjects:
sportovní marketing
sportovní management
masmédia
sociální média
komunikace (sdělování)
sport
sports marketing
sports management
mass media
social media
human communication
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781522554752
9781522554769
Physical Description: 1 online zdroj (36 PDFs (xi, 558 stran))

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Summary: "This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781522554752
9781522554769
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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