Advanced methodologies and technologies in digital marketing and entrepreneurship

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

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Bibliographic Details
Other Authors: Khosrow-Pour, Mehdi, 1951- (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
marketing
inovace
podnikání
innovations
business
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781522577669
9781522577676
9781522577683
Physical Description: 1 online zdroj (70 PDFs (xxxviii, 818 stran))

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Table of contents

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020 |a 9781522577669  |q (hardcover) 
020 |a 9781522577676  |q (electronic bk.) 
020 |z 9781522577683 
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080 |a 658.114  |2 MRF 
080 |a (0.034.2:08)   |2 MRF 
080 |a (082)  |2 MRF 
245 0 0 |a Advanced methodologies and technologies in digital marketing and entrepreneurship /  |c Mehdi Khosrow-Pour, D.B.A., editor. 
264 1 |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :  |b IGI Global,  |c [2018] 
300 |a 1 online zdroj (70 PDFs (xxxviii, 818 stran)) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 3 |a "This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"- Resumé vydavatel 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a inovace  |7 ph121118  |2 czenas 
650 0 7 |a podnikání  |7 ph115766  |2 czenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a innovations  |2 eczenas 
650 0 9 |a business  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Khosrow-Pour, Mehdi,  |d 1951-  |e editor. 
710 2 |a IGI Global,  |e publisher. 
776 0 8 |i Print version:  |z 1522577661  |z 9781522577669  |w (DLC) 2018035022 
830 0 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7766-9  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c IGIG 
993 |x NEPOSILAT  |y EIZ 

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