Advanced methodologies and technologies in digital marketing and entrepreneurship

• Other Authors: Khosrow-Pour, Mehdi, 1951- (Editor)
• Format: eBook
• Language: English
• Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
• Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
• Subjects: marketing; inovace; podnikání; innovations; business; elektronické knihy; sborníky; electronic books; papers of several authors
• ISBN: 9781522577669; 9781522577676; 9781522577683
• Physical Description: 1 online zdroj (70 PDFs (xxxviii, 818 stran))
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"- Resumé vydavatel