Digital marketing strategies for fashion and luxury brands

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...

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Bibliographic Details
Other Authors: Ozuem, Wilson, 1974- (Editor), Azemi, Yllka, 1988- (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
internetový marketing
luxusní zboží
módní průmysl
Internet marketing
luxuries
fashion industry
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781522526971
9781522526988
Physical Description: 1 online zdroj (24 PDFs (xxiii, 460 stran))

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Table of contents

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245 0 0 |a Digital marketing strategies for fashion and luxury brands /  |c Wilson Ozuem and Yllka Azemi, editors. 
264 1 |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :  |b IGI Global,  |c [2018] 
300 |a 1 online zdroj (24 PDFs (xxiii, 460 stran)) 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
490 1 |a Advances in marketing, customer relationship management, and E-services (AMCRMES) book series 
504 |a Obsahuje bibliografické odkazy a index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
520 3 |a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"- Resumé vydavatel 
650 0 7 |a internetový marketing  |7 ph137251  |2 czenas 
650 0 7 |a luxusní zboží  |7 ph241125  |2 czenas 
650 0 7 |a módní průmysl  |7 ph1031299  |2 czenas 
650 0 9 |a Internet marketing  |2 eczenas 
650 0 9 |a luxuries  |2 eczenas 
650 0 9 |a fashion industry  |2 eczenas 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 7 |a sborníky  |7 fd163935  |2 czenas 
655 9 |a electronic books  |2 eczenas 
655 9 |a papers of several authors  |2 eczenas 
700 1 |a Ozuem, Wilson,  |d 1974-  |e editor. 
700 1 |a Azemi, Yllka,  |d 1988-  |e editor. 
710 2 |a IGI Global,  |e publisher. 
776 0 8 |i Print version:  |z 1522526978  |z 9781522526971  |w (DLC) 2017008336 
830 0 |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1  |y Plný text 
942 |2 udc 
992 |c EBOOK-TN  |c IGIG 

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