Digital marketing strategies for fashion and luxury brands
Saved in:
| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
[2018]
|
| Series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781522526971 9781522526988 |
| Physical Description | 1 online zdroj (24 PDFs (xxiii, 460 stran)) |
Cover
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| 245 | 0 | 0 | |a Digital marketing strategies for fashion and luxury brands / |c Wilson Ozuem and Yllka Azemi, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : |b IGI Global, |c [2018] | |
| 300 | |a 1 online zdroj (24 PDFs (xxiii, 460 stran)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a online zdroj |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in marketing, customer relationship management, and E-services (AMCRMES) book series | |
| 504 | |a Obsahuje bibliografické odkazy a index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 520 | 3 | |a "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"- Resumé vydavatel | |
| 650 | 0 | 7 | |a internetový marketing |7 ph137251 |2 czenas |
| 650 | 0 | 7 | |a luxusní zboží |7 ph241125 |2 czenas |
| 650 | 0 | 7 | |a módní průmysl |7 ph1031299 |2 czenas |
| 650 | 0 | 9 | |a Internet marketing |2 eczenas |
| 650 | 0 | 9 | |a luxuries |2 eczenas |
| 650 | 0 | 9 | |a fashion industry |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a sborníky |7 fd163935 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a papers of several authors |2 eczenas | |
| 700 | 1 | |a Ozuem, Wilson, |d 1974- |e editor. | |
| 700 | 1 | |a Azemi, Yllka, |d 1988- |e editor. | |
| 710 | 2 | |a IGI Global, |e publisher. | |
| 776 | 0 | 8 | |i Print version: |z 1522526978 |z 9781522526971 |w (DLC) 2017008336 |
| 830 | 0 | |a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1 |
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