Digital marketing strategies for fashion and luxury brands

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Bibliographic Details
Other Authors Ozuem, Wilson, 1974- (Editor), Azemi, Yllka, 1988- (Editor)
Format Electronic eBook
LanguageEnglish
Published Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
SeriesAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects
internetový marketing
luxusní zboží
módní průmysl
Internet marketing
luxuries
fashion industry
elektronické knihy
sborníky
electronic books
papers of several authors
Online AccessFull text
ISBN9781522526971
9781522526988
Physical Description1 online zdroj (24 PDFs (xxiii, 460 stran))

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Abstract:"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"- Resumé vydavatel
Bibliography:Obsahuje bibliografické odkazy a index.
ISBN:9781522526971
9781522526988
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity
Physical Description:1 online zdroj (24 PDFs (xxiii, 460 stran))

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