Digital marketing strategies for fashion and luxury brands

"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets ar...

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Bibliographic Details
Other Authors: Ozuem, Wilson, 1974- (Editor), Azemi, Yllka, 1988- (Editor)
Format: eBook
Language: English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2018]
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
internetový marketing
luxusní zboží
módní průmysl
Internet marketing
luxuries
fashion industry
elektronické knihy
sborníky
electronic books
papers of several authors
ISBN: 9781522526971
9781522526988
Physical Description: 1 online zdroj (24 PDFs (xxiii, 460 stran))

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Summary: "This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"- Resumé vydavatel
Bibliography: Obsahuje bibliografické odkazy a index.
ISBN: 9781522526971
9781522526988
Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity

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