Gamification and purchase intention = Gamifikace a nákupní záměr : disertační práce

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Bibliographic Details
Main Author Haziri, Fortesa (Dissertant)
Other Authors Chovancová, Miloslava, 1952- (Thesis advisor)
Format Book
LanguageEnglish
SeriesDoctoral thesis summary
Subjects
herní průmysl
spotřebitelské chování
game industry
consumer behavior
gamifikace
game mechanics
game experience
doktorské disertace
higher doctoral dissertations
Physical Description132 stran : ilustrace ; 25 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan - deposit More Information Location Archive Call Number K/HAZIRI,F.

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