Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Authors: Keller, Kevin Lane, 1956- (Author), Swaminathan, Vanitha (Author)
Format: Book
Language: English
Published: Harlow ; London ; New York ; Boston ; San Francisco ; Toronto ; Sydney ; Dubai ; Singapore ; Hong Kong ; Tokyo ; Seoul ; Taipei ; New Delhi ; Cape Town ; Sao Paulo ; Mexico City ; Madrid ; Amsterdam ; Munich ; Paris ; Milan : Pearson, [2020]
Edition: Fifth edition
Subjects:
řízení značky
obchodní značky
strategický management
brand management
brand name products
strategic planning
učebnice
textbooks
ISBN: 978-1-292-31496-9
Physical Description: 621 stran : ilustrace 27 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 005/KELLER,K.L.

Status Description Location Call Number
In house loan Study room - 3rd floor 005/KELLER,K.L.

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