Brand you : marketing, real people, real choices

• Main Authors: Solomon, Michael R., 1956- (Author), Marshall, Greg W. (Author), Stuart, Elnora W. (Author)
• Format: Book
• Language: English
• Published: Boston ; Columbus ; Indianapolis ; New York ; San Francisco ; Upper Saddle River ; Amsterdam ; Cape Town ; Dubai ; London ; Madrid ; Milan ; Munich ; Paris ; Montréal ; Toronto ; Delhi ; Mexico City ; Sao Paulo ; Sydney ; Hong Kong ; Seoul ; Singapore ; Taipei ; Tokyo : Pearson, [2012]
• Edition: 7e
• Subjects: marketing; marketingový výzkum; marketing research; učebnice; textbooks
• ISBN: 978-0-13-038853-7
• Physical Description: vi, 305 stran : ilustrace ; 30 cm