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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston : Harvard Business Press, [2015]
Subjects:	segmentace trhu strategický management inovace konkurenceschopnost market segmentation strategic planning innovations competitiveness studie studies
ISBN:	978-1-62527-449-6
Physical Description:	xxviii, 287 stran : ilustrace ; 25 cm


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