Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

• Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
• Format: Book
• Language: English
• Published: Boston : Harvard Business Press, [2015]
• Subjects: segmentace trhu; strategický management; inovace; konkurenceschopnost; market segmentation; strategic planning; innovations; competitiveness; studie; studies
• ISBN: 978-1-62527-449-6
• Physical Description: xxviii, 287 stran : ilustrace ; 25 cm