Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format Book
LanguageEnglish
Published Boston : Harvard Business Press, [2015]
Subjects
segmentace trhu
strategický management
inovace
konkurenceschopnost
market segmentation
strategic planning
innovations
competitiveness
studie
studies
ISBN978-1-62527-449-6
Physical Descriptionxxviii, 287 stran : ilustrace ; 25 cm

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More Information
Bibliography:Obsahuje bibliografii, bibliografické odkazy a rejstřík
ISBN:978-1-62527-449-6
Physical Description:xxviii, 287 stran : ilustrace ; 25 cm

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