Services marketing : integrating customer focus across the firm

• Main Authors: Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author), Gremler, Dwayne D. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill Education, [2018]
• Edition: Seventh edition
• Subjects: marketing; služby; doprovodné služby; řízení vztahů se zákazníky; service industries; customer services; customer relationship management; učebnice vysokých škol; textbooks (higher)
• ISBN: 978-1-260-08352-1
• Physical Description: xxviii, 514 stran : ilustrace ; 25 cm