Corporate communication : strategic adaptation for global practice
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| Other Authors | , |
|---|---|
| Format | eBook |
| Language | English |
| Published |
New York
Peter Lang
2010
|
| Subjects | |
| Online Access | Full text |
| ISBN | 978-1-4539-1460-1 978-1-4331-0621-7 978-1-4331-0622-4 |
| DOI | 10.3726/978-1-4539-1460-1 |
| Physical Description | 1 online zdroj |
Cover
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| 245 | 0 | |a Corporate communication : |b strategic adaptation for global practice / |c Michael B. Goodman, Peter B. Hirsch | |
| 260 | |a New York |b Peter Lang |c 2010 | ||
| 300 | |a 1 online zdroj | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 650 | 0 | 7 | |a strategický management |2 czenas |7 ph116291 |
| 650 | 0 | 7 | |a kultura organizace |2 czenas |7 ph135313 |
| 650 | 0 | 7 | |a manažerská komunikace |2 czenas |7 ph198716 |
| 650 | 0 | 7 | |a public relations |2 czenas |7 ph115957 |
| 650 | 0 | 7 | |a obchodní komunikace |2 czenas |7 ph123556 |
| 650 | 0 | 7 | |a mediální komunikace |2 czenas |7 ph122737 |
| 650 | 0 | 7 | |a mezinárodní spolupráce |2 czenas |7 ph122828 |
| 650 | 0 | 9 | |a strategic planning |2 eczenas |
| 650 | 0 | 9 | |a corporate culture |2 eczenas |
| 650 | 0 | 9 | |a communication in management |2 eczenas |
| 650 | 0 | 9 | |a public relations |2 eczenas |
| 650 | 0 | 9 | |a communication in business |2 eczenas |
| 650 | 0 | 9 | |a communication in mass media |2 eczenas |
| 650 | 0 | 9 | |a international cooperation |2 eczenas |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 7 | |a studie |7 fd133597 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 655 | 9 | |a studies |2 eczenas | |
| 700 | 1 | |a Goodman, Michael B. | |
| 700 | 1 | |a Hirsch, Peter B. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://doi.org/10.3726/978-1-4539-1460-1 |
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