International Communication Strategies of Chinese Radio and TV Networks : Initial Observations

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected...

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Bibliographic Details
Main Author: Peng, Duan. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language: English
Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
Subjects:
Social sciences.
Political communication.
Communication.
elektronické knihy
electronic books
ISBN: 9789811044601
Physical Description: IX, 209 p. 2 illus. online resource.

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Table of contents

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020 |a 9789811044601 
024 7 |a 10.1007/978-981-10-4460-1  |2 doi 
100 1 |a Peng, Duan.  |e author. 
245 1 0 |a International Communication Strategies of Chinese Radio and TV Networks :  |b Initial Observations /  |c by Duan Peng. 
264 1 |a Singapore :  |b Springer Singapore :  |b Imprint: Springer,  |c 2017. 
300 |a IX, 209 p. 2 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
505 0 |a Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China. 
650 0 |a Social sciences. 
650 0 |a Political communication. 
650 0 |a Communication. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
710 2 |a SpringerLink (Online service) 
776 0 8 |i Printed edition:  |z 9789811044595 
856 4 0 |u https://proxy.k.utb.cz/login?url=http://dx.doi.org/10.1007/978-981-10-4460-1  |y Plný text 
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999 |c 102470  |d 102470 

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