Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s -...

Full description

Saved in:
Bibliographic Details
Main Author Wang, Chong (Author)
Corporate Author SpringerLink (Online service)
Format Electronic eBook
LanguageEnglish
Published Singapore : Springer Singapore : Imprint: Springer, 2017.
Subjects
Linguistics.
Applied linguistics.
Semiotics.
elektronické knihy
electronic books
Online AccessFull text
ISBN9789811046216
DOI10.1007/978-981-10-4621-6
Physical DescriptionXXXIII, 260 p. 27 illus., 24 illus. in color. online resource.

Cover

Table of Contents:
  • Abstract
  • Introduction
  • Chapter 1 The Context of Chinese Advertising Development before and after 1978
  • Chapter 2 Review of the Literature
  • Chapter 3 Methodology and Research Design
  • Chapter 4 Analysis of Profiles and Visual Discourse
  • Chapter 5 Verbal Discourse Analysis
  • Chapter 6 Conclusion
  • Bibliography
  • Appendices.

Similar Items