Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo : An Integrated Sociolinguistics Approach

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated s...

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Bibliographic Details
Main Author: Feng, Wei. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language: English
Published: Singapore : Springer Singapore : Imprint: Springer, 2017.
Subjects:
Linguistics.
Communication.
Sociolinguistics.
Discourse analysis.
elektronické knihy
electronic books
ISBN: 9789811044694
Physical Description: XVI, 152 p. 4 illus. in color. online resource.

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Table of contents

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020 |a 9789811044694 
024 7 |a 10.1007/978-981-10-4469-4  |2 doi 
100 1 |a Feng, Wei.  |e author. 
245 1 0 |a Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo :  |b An Integrated Sociolinguistics Approach /  |c by Wei Feng. 
264 1 |a Singapore :  |b Springer Singapore :  |b Imprint: Springer,  |c 2017. 
300 |a XVI, 152 p. 4 illus. in color.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a počítač  |b c  |2 rdamedia 
338 |a online zdroj  |b cr  |2 rdacarrier 
505 0 |a Chapter 1 Introduction -- Chapter 2 Literature Review -- Chapter 3 Theoretical Framework and Research Methods -- Chapter 4 Heterogeneous Corporate Identities of Banks on Sina Weibo -- Chapter 5 Framing Who We Are: Impression Management Strategies of Corporate Identity Construction on the Sina Weibo -- Chapter 6 Followers' Co-Constructing Banks' Corporate Identity on Weibo -- Chapter 7 Cross-Bank Variations in Corporate Identity Construction -- Chapter 8 Conclusion -- Bibliography -- Appendix. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language. 
650 0 |a Linguistics. 
650 0 |a Communication. 
650 0 |a Sociolinguistics. 
650 0 |a Discourse analysis. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
710 2 |a SpringerLink (Online service) 
776 0 8 |i Printed edition:  |z 9789811044687 
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