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Weigold, Michael F., 1958-
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Contemporary advertising and integrated marketing communications
by
Arens, William F.
,
Weigold, Michael F., 1958
-
,
Arens, Christian
Year of Publication
2011
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Advertising
by
Arens, William F.
,
Schaefer, David H.
,
Weigold, Michael F., 1958
-
Year of Publication
2012
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Obsah
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Related Subjects
advertising
reklama a propagace
communication in marketing
marketingová komunikace
