Joseph Turow
Joseph Turow is the Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. His research specialises in marketing, new media and privacy. A 2005 ''New York Times Magazine'' article referred to him as “probably the reigning academic expert on media fragmentation." In 2010, the New York Times called Turow “the ranking wise man on some thorny new-media and marketing topics." Provided by Wikipedia
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The wired homestead an MIT Press sourcebook on the Internet and the family
Year of Publication 2003
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The advertising and consumer culture reader
Year of Publication 2009
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Related Subjects
Computers and families
Consumer profiling
Customer services
Internet
Market segmentation
Marketing
Social aspects
Technological innovations
advertising
communication in mass media
masmédia
masová komunikace
masová kultura
mass communication
mass media
mediální komunikace
popular culture
reklama a propagace
social aspects
sociální aspekty