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Understanding interactive network branding in SME firms

by Koporcic, Nikolina, Törnroos, Jan-Åke
Year of Publication 2019

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Electronic eBook

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Developing insights on branding in the B2B context : case studies from business practice

Year of Publication 2018

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Electronic eBook

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Developing insights on branding in the B2B context : case studies from business practice

Year of Publication 2018

Full text

Electronic eBook