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Storbacka, Kaj
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Řízení vztahů se zákazníky = Customer relationship management
by
Storbacka, Kaj
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Lehtinen, Jarmo
Year of Publication
2002
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Smash : using market shaping to design new strategies for innovation, value creation, and growth
by
Nenonen, Suvi
,
Storbacka, Kaj
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2018
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Related Subjects
Marketing
customer relationship management
marketing management
marketingový management
řízení vztahů se zákazníky
