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Rath, Patricia Mink, 1930-
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The why of the buy : consumer behavior and fashion marketing
by
Rath, Patricia Mink, 1930
-
Year of Publication
2015
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Marketing fashion : a global perspective
by
Rath, Patricia Mink, 1930
-
,
Petrizzi, Richard
,
Gill, Penny
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2012
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Related Subjects
fashion
marketing
móda
commerce
consumer behavior
obchod
spotřebitelské chování
