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Payne, Adrian, 1945-
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Marketing služeb
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Payne, Adrian, 1945
-
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1996
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Strategic customer management integrating relationship marketing and CRM
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Payne, Adrian, 1945
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Frow, Pennie
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2013
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Related Subjects
marketing
customer relationship management
service industries
služby
řízení vztahů se zákazníky
