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Trust, social relations and engagement : understanding customer behaviour on the Web
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Padua, Donatella
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2012
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Trust, social relations and engagement understanding customer behaviour on the Web
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Padua, Donatella
Year of Publication
2012
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Related Subjects
Internet marketing
consumer behavior
customer relationship management
internetový marketing
spotřebitelské chování
řízení vztahů se zákazníky
