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Ottman, Jacquelyn A., 1955-
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
by
Ottman, Jacquelyn A., 1955
-
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2011
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Related Subjects
ekologické výrobky
environmental aspects
environmental management
environmental strategy
environmentální aspekty
environmentální management
environmentální strategie
environmentálně vhodné technologie
green products
green technology
marketing
strategic marketing
strategický marketing
sustainable consumption and production
udržitelná spotřeba a výroba
