by Kumar, V., 1957-
Year of Publication 2000

by Kumar, V., 1957-, Kotler, Philip, 1931-
Year of Publication 2024

by Kumar, V., 1957-, Reinartz, Werner J., 1963-
Year of Publication 2012

by Kumar, V., 1957-, Reinartz, Werner J., 1963-
Year of Publication 2018

by Kumar, V., 1957-, Aaker, David A., 1938-, Day, George S., 1937-
Year of Publication 2002

by Kumar, V., 1957-, Leone, Robert P., Aaker, David A., 1938-, Day, George S., 1937-
Year of Publication 2019