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Horáková, Iveta
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Marketing v současné světové praxi
by
Horáková, Iveta
Year of Publication
1992
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Marketingový plán firmy Canada Pub, s.r.o.
by
Horáková, Iveta
Thesis supervisor
Luňák, Zdeněk
Year of defence
2010
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Plný text v Digitální knihovně UTB
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Strategie firemní komunikace
by
Horáková, Iveta
,
Stejskalová, Dita
,
Škapová, Hana
Year of Publication
2000
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Strategie firemní komunikace
by
Stejskalová, Dita
,
Horáková, Iveta
,
Škapová, Hana
Year of Publication
2008
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Related Subjects
communication in management
communication in marketing
corporate identity
identita organizace
manažerská komunikace
marketingová komunikace
public relations
marketing
reklama a propagace
