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Grant, John, 1964-
John Grant
John Grant
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The green marketing manifesto
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Grant, John, 1964
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2007
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Vydavatelská anotace
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The brand innovation manifesto : how to build brands, redefine markets and defy conventions
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Grant, John, 1964
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2006
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Related Subjects
brand name products
consumer behavior
environmental aspects
environmentální aspekty
green marketing
marketing
obchodní značky
psychological aspects
psychologické aspekty
social aspects
sociální aspekty
spotřebitelské chování
sustainable consumption and production
udržitelná spotřeba a výroba
zelený marketing
