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Graakjær, Nicolai
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Analyzing music in advertising : television commercials and consumer choice
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Graakjær, Nicolai
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2018
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Music in advertising : commercial sounds in media communication and other settings
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2009
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Related Subjects
advertising
music psychology
psychologie hudby
reklama a propagace
television advertising
televizní reklama
communication in mass media
consumer behavior
hudba
mediální komunikace
music
radio advertising
rozhlasová reklama
spotřebitelské chování
