Martin Eisend
Martin Eisend (born September 14, 1968, in Auerbach in der Oberpfalz, Bavaria, Germany) is a German chaired professor of marketing at the European University Viadrina in Frankfurt (Oder), Germany. Provided by WikipediaAdvances in Advertising Research VIII : challenges in an sge of dis-engagement
Year of Publication 2017
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Advances in advertising research. Vol. VII : bridging the gap between advertising academia and practice
Year of Publication 2017
Full text
Electronic
eBook