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Burmann, Christoph, 1962-
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Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte, Instrumente, Praxisbeispiele
by
Meffert, Heribert, 1937-
,
Burmann, Christoph, 1962
-
,
Kirchgeorg, Manfred, 1958-
Year of Publication
2012
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Related Subjects
marketing
strategic marketing
strategický marketing
