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Berger, Arthur Asa, 1933-
Arthur Asa Berger
Arthur Asa Berger
(born 1933) is an American academic and author known for his contributions to the field of media studies. He is currently a
Professor Emeritus
in Broadcast and Electronic Communication Arts at
San Francisco State University
.
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Media and communication research methods : an introduction to qualitative and quantitative approaches
by
Berger, Arthur Asa, 1933
-
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2014
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Related Subjects
communication in mass media
kvalitativní výzkum
kvantitativní výzkum
masmédia
mass media
media research
mediální komunikace
methods
metody
qualitative research
quantitative research
social research
sociální výzkum
textová analýza
textual criticism
výzkum médií
