Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions
Ismagilova, Elvira, Dwivedi, Yogesh Kumar, Slade, Emma L., Williams, Michael D.
Year of Publication 2017
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Year of Publication 2017
Electronic
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The Complexity Turn : Cultural, Management, and Marketing Applications.
Year of Publication 2017
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Electronic
eBook
Knowledge and project management : a shared approach to improve performance
Year of Publication 2017
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Electronic
eBook
The quadruple innovation helix nexus : a smart growth model, quantitative empirical validation and operationalization for OECD countries
Year of Publication 2017
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Electronic
eBook
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
Year of Publication 2017
Full text
Electronic
eBook