화장품 브랜드의 콜라보레이션 제품 특성이 구매의도에 미치는 영향
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| Published in | 무역연구 Vol. 20; no. 2; pp. 283 - 300 |
|---|---|
| Main Authors | , |
| Format | Journal Article |
| Language | Korean |
| Published |
한국무역연구원
30.04.2024
The Korea International Trade Research Institute |
| Subjects | |
| Online Access | Get full text |
| ISSN | 1738-8112 |
Cover
| Author | 김민선(Min-Sun Kim) 홍원기(Won-Ki Hong) |
|---|---|
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| DocumentTitleAlternate | The Impact of Cosmetics Brand Collaboration Product Characteristics on Purchase Intention: Focusing on the Mediating Effect of Brand Loyalty |
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| Issue | 2 |
| Keywords | Cosmetics Brand Collaboration Product Characteristics Brand Loyalty Mediating Effect Purchase Intention |
| Language | Korean |
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| PublicationTitle | 무역연구 |
| PublicationYear | 2024 |
| Publisher | 한국무역연구원 The Korea International Trade Research Institute |
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| StartPage | 283 |
| TableOfContents | 서론 Ⅱ. 이론적 배경 Ⅲ. 연구방법론 Ⅳ. 실증분석 결과 Ⅴ. 결론 및 제언 References |
| Title | 화장품 브랜드의 콜라보레이션 제품 특성이 구매의도에 미치는 영향 |
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