Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses - Lastner, Matthew M; Rast, Rebecca; Andzulis, James "Mick" (Journal for advancement of marketing education, 2016)
Keywords: Active learning; Collaboration; College graduates; Colleges & universities; Design; Education; Employers; Experiential learning; Immersive learning; Innovations; Inventory; Learning activities; Sales; Salespeople; Simulation; Soft skills; Students; Teachers; Teams; United States--US