Investigation of Parameters Influencing the Success of Crowdfunded Campaigns

• Published in: Applications of Computing and Communication Technologies Vol. 899; pp. 275 - 285
• Main Authors: Gera, Jaya, Kaur, Harmeet
• Format: Book Chapter
• Language: English
• Published: Singapore Springer 01.01.2018; Springer Singapore
• Series: Communications in Computer and Information Science
• Subjects: Campaign success; Crowdfunding; Kickstarter; Statistical analysis
• ISBN: 9811320349; 9789811320347
• ISSN: 1865-0929; 1865-0937
• DOI: 10.1007/978-981-13-2035-4_24

Crowd funding is a new ray of hope for entrepreneurs. It is a collective effort of investors, creators and crowdfunding platforms to raise funds for a venture/project over social media. Future of a venture is decided by successful funding that depends on various factors such as project quality, size of network, pattern of pledge money etc. This paper performs statistical analysis and investigates various factors that influence campaign success. Campaigns having video and lower goals are most likely to succeed and hence are better candidates for investment. Sharing campaign via Facebook has a positive impact on success. Pledge money is also a powerful predictor. Posting updates and comments during funding period help in improving success probability of a campaign.