Self-attention generative adversarial capsule network optimized with atomic orbital search algorithm based sentiment analysis for online product recommendation

• Published in: Journal of intelligent & fuzzy systems Vol. 44; no. 6; p. 9347
• Main Authors: Sudhakaran Periakaruppan, Shanmugapriya, N, Sivan, Rajeswari
• Format: Journal Article
• Language: English
• Published: London Sage Publications Ltd 01.01.2023
• Subjects: Adaptive algorithms; Algorithms; Artificial neural networks; Atomic properties; Data mining; Deep learning; Edge computing; Error analysis; Feature extraction; Fields (mathematics); Filtration; Machine learning; Manufacturing; Markov chains; Parameter sensitivity; Performance measurement; Product reviews; Recommender systems; Search algorithms; Sentiment analysis; Similarity
• ISSN: 1064-1246; 1875-8967
• DOI: 10.3233/JIFS-222537

Self-Attention based Generative Adversarial Capsule Network optimized with Atomic orbital search algorithm based Sentiment Analysis is proposed in this manuscript for Online Product Recommendation (SFA-AGCN-AOSA-SA-OPR). Here, Collaborative filtering (CF) and product-product (P-P) similarity method is utilized for designing the new recommendation system. CF is employed for predicting the best shops and P-P similarity method is employed to predict the better product. Initially, the datas are gathered via Amazon Product recommendation dataset. After that, the datas are given to pre-processing. During pre-processing, Markov chain random field (MCRF) co-simulation is used to remove the unwanted content and filtering relevant text. The preprocessing output is fed to feature extraction. The features, like manufacturing date, Manufacturing price, discounts, offers, quality ratings, and suggestions or reviews are extracted using Gray level co-occurrence matrix (GLCM) window adaptive algorithm based feature extraction method. Finally, Self-Attention based Generative Adversarial Capsule Network (SFA-AGCN) categorizes the product recommendation as excellent, good, very good, bad, very bad. Atomic orbital search algorithm optimizes the SFA-AGCN weight parameters. The performance metrics, like accuracy, precision, sensitivity, recall, F-measure, mean absolute error (MAE), mean squared error (MSE), mean absolute percentage error (MAPE) is examined. The efficiency of the proposed method provides higher mean absolute percentage error 98.23%, 88.34%, 90.35% and 78.96% and lower Mean squared error 92.15%, 90.25%, 89.64% and 92.48% compared to the existing methods, such as sentiment analysis of online product reviews using DLMNN and future prediction of online product using IANFIS (DLMNN-IANFIS-SA-OPR), intelligent sentiment analysis approach using edge computing based deep learning technique (DCNN-SA-OPR), sentiment analysis for online product reviews in Chinese depending on sentiment lexicon and deep learning (CNN-BiGRU-SA-OPR) and sentiment analysis on product reviews depending on weighted word embedding and deep neural networks (CNN-LSTM-SA-OPR) respectively.