퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계
The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Ce...
Saved in:
Published in | 한국콘텐츠학회 논문지, 15(7) Vol. 15; no. 7; pp. 618 - 628 |
---|---|
Main Author | |
Format | Journal Article |
Language | Korean |
Published |
한국콘텐츠학회
2015
|
Subjects | |
Online Access | Get full text |
ISSN | 1598-4877 2508-6723 |
DOI | 10.5392/JKCA.2015.15.07.618 |
Cover
Abstract | The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다. |
---|---|
AbstractList | The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다. 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다. The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. KCI Citation Count: 11 |
Author | 송강영(Kang-Young Song) |
Author_xml | – sequence: 1 fullname: 송강영(Kang-Young Song) |
BackLink | https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002015168$$DAccess content in National Research Foundation of Korea (NRF) |
BookMark | eNpNkEtLw0AUhQdRsFZ_gZtsBDepk7mZJLMs9VmLBel-yFNCNZVGEXcVu5BaqaCF-ghUENy4qFTBhb8omfwHo3UhXDj3Hr5zFncOTQeNwEVoUcEFCoyslLdLxQLBCi1kg_WCphhTKEcoNmRNJzCNcgplhqwauj6LFsLQtzCmgDVFIzl0kl59ic5z0r6W0s5nMrwQ0XtyGUnpfVc8XCc3z9ktiZdWPDpL-4OkcyvF76143E4Hj-l5FI-_pHg8jEdR8tIVT29SMur9GaI_TAefSa8t7loiGkjxx6t4Gonh2SQ_j2Y8cz90F_40j2rra7XSplypbmyVihW5zoDJtgeu49nYBqAusVwDwHMwdjTm6CooDGMPmMMy36a2BaruqpqFLdPyKDGZSSCPlie1QdPjddvnDdP_1b0Grzd5cbe2xRlgSlmGLk3Quh8e-Txwwn1eLm5Xfz5LgGmqQQgm_7jguOkfuI5v8sNsMZunfKe6uoY1YBnG4BuSqqAs |
ContentType | Journal Article |
DBID | DBRKI TDB JDI ACYCR |
DEWEY | 005.7 |
DOI | 10.5392/JKCA.2015.15.07.618 |
DatabaseName | DBPIA - 디비피아 Nurimedia DBPIA Journals KoreaScience Korean Citation Index |
DatabaseTitleList | |
DeliveryMethod | fulltext_linktorsrc |
Discipline | Computer Science |
DocumentTitleAlternate | Structural Relation Among Relational Benefits, Customer Satisfactions, and Customer Preference of Members to Personal Training |
DocumentTitle_FL | Structural Relation Among Relational Benefits, Customer Satisfactions, and Customer Preference of Members to Personal Training |
EISSN | 2508-6723 |
EndPage | 628 |
ExternalDocumentID | oai_kci_go_kr_ARTI_930559 JAKO201523964822029 NODE06390299 |
GroupedDBID | .UV ALMA_UNASSIGNED_HOLDINGS DBRKI TDB JDI ACYCR M~E |
ID | FETCH-LOGICAL-k939-cf3edfc0c335e2be833fd00d69d7431900f39d9e83c5cb347e46b0babf52a9a23 |
ISSN | 1598-4877 |
IngestDate | Tue Nov 21 21:38:18 EST 2023 Fri Dec 22 12:03:32 EST 2023 Thu Feb 06 13:36:33 EST 2025 |
IsDoiOpenAccess | true |
IsOpenAccess | true |
IsPeerReviewed | false |
IsScholarly | false |
Issue | 7 |
Keywords | 고객만족 관계혜택 Customer Preference Personal Training 고객애호도 Relational Benefits Customer Satisfactions 퍼스널 트레이닝 |
Language | Korean |
LinkModel | OpenURL |
MergedId | FETCHMERGED-LOGICAL-k939-cf3edfc0c335e2be833fd00d69d7431900f39d9e83c5cb347e46b0babf52a9a23 |
Notes | KISTI1.1003/JNL.JAKO201523964822029 G704-001475.2015.15.7.009 |
OpenAccessLink | http://click.ndsl.kr/servlet/LinkingDetailView?cn=JAKO201523964822029&dbt=JAKO&org_code=O481&site_code=SS1481&service_code=01 |
PageCount | 11 |
ParticipantIDs | nrf_kci_oai_kci_go_kr_ARTI_930559 kisti_ndsl_JAKO201523964822029 nurimedia_primary_NODE06390299 |
PublicationCentury | 2000 |
PublicationDate | 2015 |
PublicationDateYYYYMMDD | 2015-01-01 |
PublicationDate_xml | – year: 2015 text: 2015 |
PublicationDecade | 2010 |
PublicationTitle | 한국콘텐츠학회 논문지, 15(7) |
PublicationTitleAlternate | The Journal of the Korea Contents Association |
PublicationYear | 2015 |
Publisher | 한국콘텐츠학회 |
Publisher_xml | – name: 한국콘텐츠학회 |
SSID | ssib005306162 ssib036279156 ssib001107260 ssib053377518 ssib030194663 ssib044738273 |
Score | 1.5640955 |
Snippet | The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to... 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝... |
SourceID | nrf kisti nurimedia |
SourceType | Open Website Open Access Repository Publisher |
StartPage | 618 |
SubjectTerms | 학제간연구 |
Title | 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계 |
URI | https://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06390299 http://click.ndsl.kr/servlet/LinkingDetailView?cn=JAKO201523964822029&dbt=JAKO&org_code=O481&site_code=SS1481&service_code=01 https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002015168 |
Volume | 15 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
ispartofPNX | 한국콘텐츠학회 논문지, 2015, 15(7), , pp.618-628 |
journalDatabaseRights | – providerCode: PRVHPJ databaseName: ROAD: Directory of Open Access Scholarly Resources customDbUrl: eissn: 2508-6723 dateEnd: 99991231 omitProxy: true ssIdentifier: ssib044738273 issn: 1598-4877 databaseCode: M~E dateStart: 20060101 isFulltext: true titleUrlDefault: https://road.issn.org providerName: ISSN International Centre |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpR1Na9RANLT1oBdRVKwfJYI5LVuzmSQzc0zSLbXF9lKht5DPUla2UlsED9JiD1IrLWhh_VjYQqEXDyut0ENP_pxN9j_43iS7G0tBrbAkkzcv7715L8m8NzvzRpIeGpSacYSTwjQcugmNsOypng4lk0L0wXzNxNXIT2bNqaf69IKxMDT8szBraW3VHw9enbuu5CJWBRjYFVfJ_oNl-0QBAGWwLxzBwnD8Kxsr1QmFTSi2o1QdhVmKpStVW2G6wtWSqLMUmyHIUhXGEIkDdoZkQ1kgcUthggAHkIp1nAhKOXYJSxbFKRFVoAeUKuI2Q-GCNjDhiGQh5RyJoBCIxBTuCEkIEsuqbKeUl6weSayzBRMhiVVR7EoJQchu8lx0ByVAiOCSNZNNCr5QxYUkogWcZfcDdp-4qLOyppyVu-iu9xrq9CgIxrZgia0yhMYcZJ-LYiDvgVZtxLFFwRJoPV32HnRhOROFyptmCLEZiqaxGa--WBYfZJzTtNgbtslHabIVquKN-k9Bi10Tx6HffNObSMDAf2Vlk2Yrtvv9mVF4b2mhczLzni7zc8xsUf7ZLtQAhxl3B59xLJz4aIzDT6Xj_Xt_y00-OzdRRR9XBadmWLqkUfD2cPrs6-rAJa-oVCuE4AbEqJVBikroX3CHg34fAf4U5ZVBfiddp4QVXGyITij-UyjSIOcKyZKJoeCPzhEbok4MxZbAeayvgM95ub6GG2fA17fgSM5fk67mEaBsZa_zdWmotnxDetl9f5puHSSbu3J36yRpvU2bx8m7ptz9vJ1-2U0-HMC1nB6ud9ob3b1GsvVR7hyvd442u42v3TfNztGp3DlqddrN5HA73f8uJ-2dHJDutbqNk2RnM_20njYbcufHt3S_nbY2svtvSvOT1XlnqpzviVKuccLLQUyiMA7UgBAj0vyIERKHqhqaPMRQgKtqTHjIAR4YgU90Gummr_qeHxuaxz2N3JJG6sv16LYkw5VnBjGnlRhikJh7MfFUCifOaGDyaFQaE3pz6-GLZ-60NTOHetUIN3UIKsDio9IDUKhbC5ZczFGP58Vlt7biQiT-2OWYShBwxvrqdp9n-XPc4lNz508Id6UryDcb9bwnjayurEX3IQ5Y9cfEg_YLKg7cOw |
linkProvider | ISSN International Centre |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=%ED%8D%BC%EC%8A%A4%EB%84%90+%ED%8A%B8%EB%A0%88%EC%9D%B4%EB%8B%9D+%ED%9A%8C%EC%9B%90%EB%93%A4%EC%9D%B4+%EC%A7%80%EA%B0%81%ED%95%98%EB%8A%94+%EA%B4%80%EA%B3%84%ED%98%9C%ED%83%9D%EA%B3%BC+%EA%B3%A0%EA%B0%9D%EB%A7%8C%EC%A1%B1+%EB%B0%8F+%EA%B3%A0%EA%B0%9D%EC%95%A0%ED%98%B8%EB%8F%84%EC%99%80%EC%9D%98+%EA%B5%AC%EC%A1%B0%EC%A0%81%EA%B4%80%EA%B3%84&rft.jtitle=%ED%95%9C%EA%B5%AD%EC%BD%98%ED%85%90%EC%B8%A0%ED%95%99%ED%9A%8C%EB%85%BC%EB%AC%B8%EC%A7%80&rft.au=%EC%86%A1%EA%B0%95%EC%98%81%28Kang-Young+Song%29&rft.date=2015&rft.pub=%ED%95%9C%EA%B5%AD%EC%BD%98%ED%85%90%EC%B8%A0%ED%95%99%ED%9A%8C&rft.issn=1598-4877&rft.eissn=2508-6723&rft.volume=15&rft.issue=7&rft.spage=618&rft.epage=628&rft_id=info:doi/10.5392%2FJKCA.2015.15.07.618&rft.externalDocID=NODE06390299 |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1598-4877&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1598-4877&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1598-4877&client=summon |