퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계

The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Ce...

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Published in한국콘텐츠학회 논문지, 15(7) Vol. 15; no. 7; pp. 618 - 628
Main Author 송강영(Kang-Young Song)
Format Journal Article
LanguageKorean
Published 한국콘텐츠학회 2015
Subjects
Online AccessGet full text
ISSN1598-4877
2508-6723
DOI10.5392/JKCA.2015.15.07.618

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Abstract The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다.
AbstractList The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. 이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다.
이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝 전문센터에서 1개월 이상 이용한 만 20세 이상의 남녀 회원을 모집단으로 선정한 후 편의표본추출법(convenience sampling)을 통해, 최종 227명의 유효 표본을 자료분석에 이용하였다. 자료처리는 SPSS 15.0과 AMOS 7.0을 이용하여 빈도분석, 확인적 요인분석, 신뢰도 분석, 구조방정식 모형분석을 실시하였다. 이상의 연구수행 과정을 통해 도출된 결과는 다음과 같다. 첫째, 관계혜택 중 고객화혜택은 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 관계혜택 중 심리적혜택, 사회적혜택은 고객애호도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 고객만족은 고객애호도에 정(+)의 영향을 미친다. The purpose of this study was to seek out the structural relation among Relationship Benefits, Customer Satisfactions, and Customer Preference of members to Personal Training. For the subject of this study, we selected 227 persons among men of more than 20 years old age who used Personal Training Center more than 1 month through the Convenient Sampling Method. For the analysis, we used SPSS 15.0 Statistics Package and AMOS 7.0 program as a research tool and have carried out Frequency Analysis, Confirmatory Factor Analysis, Reliability Analysis, and Structural Equation Model Analysis. The results were as follows: First, the Customization Benefits among Relational Benefits have a positive effect on the Customer Satisfaction. Second, the Psychological Benefits and Social Benefits among Relational Benefits have a positive effect on the Customer Preference. Third, the Customer Satisfaction has a positive effect on the Customer Preference. KCI Citation Count: 11
Author 송강영(Kang-Young Song)
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Issue 7
Keywords 고객만족
관계혜택
Customer Preference
Personal Training
고객애호도
Relational Benefits
Customer Satisfactions
퍼스널 트레이닝
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이 연구는 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계를 규명하는데 그 목적을 두었다. 연구대상은 퍼스널 트레이닝...
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Title 퍼스널 트레이닝 회원들이 지각하는 관계혜택과 고객만족 및 고객애호도와의 구조적관계
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