패션 큐레이션의 서비스 품질이 사용자 만족, 신뢰, 지속사용의도에 미치는 영향

• Published in: Fashion & textile research journal Vol. 22; no. 6; pp. 762 - 776
• Main Authors: 김서영, Seoyeong Kim, 김은혜, Eunhye Kim, 이진화, Jin Hwa Lee
• Format: Journal Article
• Language: Korean
• Published: 한국의류산업학회 31.12.2020
• Subjects: continuous use intention; curation service; online shopping; user satisfaction; user trust; 사용자 만족; 사용자 신뢰; 생활과학; 온라인 쇼핑; 지속사용의도; 큐레이션 서비스
• ISSN: 1229-2060; 2287-5743

This study tried to investigate the effect of the service quality attributes of the curation on the satisfaction, trust, and intention to continuous use of consumers in that curation services are derived in various forms and being greatly activated, there are not many academic discussions centered on them. Besides, differences between curation services by each service provider were also verified in this study. Data collection was conducted for one month in August 2019, with 373 men and women in their 20s. The results of the study are as follows. First, according to the result of investigating the variables that make effect on user satisfaction of curation service, it was identified that satisfaction has increased when figures of fulfillment, responsiveness, personalization, design, ease of use, and safety were higher. Second, among the variables that influence the reliability of the curation service, trust increases when user satisfaction, design, ease of use, and safety are higher. Third, satisfaction has a positive effect on trust, and both satisfaction and reliability affect the intention to continue use. Fourth, as a result of examining the difference in quality between the curation services divided by Curating subject, it was found that satisfaction, ubiquitous connectivity, and responsive quality were measured higher in the business operator service than in the user curation service.